Similar to those pesky New Year’s resolutions, Tyson’s annual Return to Routine program needed a reset. The previous year's campaign focused on encouraging shoppers to revive their protein routine, but this year’s creative solution received a plus-up.
The campaign introduced a fresh perspective using vibrant colors and mouthwatering food photography for a more sophisticated solution. To promote basket building, the visual strategy was designed to accommodate multiple brands from the Tyson Foods portfolio across various digital formats. The program increased sales across the full portfolio during the Q1 time period.
