Seeking to drive conversion, IAMS asked us to create a successful point-of-market-entry program. Our research revealed that pet parents often remain loyal to the brand they start with, feel overwhelmed as new pet owners, and view finding the right brand as a challenge. That’s why our program centers on a kitten and puppy starter kit available exclusively at Walmart. From food and toys to photo bundles, Walmart and IAMS are giving shoppers everything they need to welcome their furry friends home, starting them off on a brand they can trust for life.