With a need to drive conversion, IAMS came to us looking for a successful point of market entry program. In our research we found that pet parents often remain loyal to the brand they start with, find being a new pet parent overwhelming, and believe that finding the right brand is a challenge. That’s why our program focuses on a kitten/puppy starter kit that’s totally exclusive to Walmart! From food, toys and even photo bundles, Walmart and IAMS are giving shoppers everything they need to welcome their furry friends to the family, starting them off on a brand they can trust for life!