When it comes to shopping, the key to driving purchases is getting people to linger. So, to boost sales across the entire Mars, Inc. confectionery portfolio, this innovative aisle design was created with the intent of getting shoppers to linger for longer.
The whimsical design transformed candy aisles across U.S. and Canadian retailers with an interactive experience that engages all five senses. Inspired by nostalgic candy shops and interactive museums, this wayfinding system features brand-neutral elements such as scented shelf blades, wobblers that share historical candy fun facts, and tasty in-store signage, all of which make shoppers feel like kids in a candy store. This approach resulted in increased engagement and improved overall confectionery sales.
