When people think of Halloween, they often picture one night filled with candy. With sweets in the spotlight, savory foods aren’t top of mind, leaving brands like Tyson overlooked. That’s why the Tyson Foods Halloween campaign aimed to stand out by offering savory solutions beyond Halloween night.
Featuring creep-worthy recipes, the campaign encouraged shoppers to make any night fright night all October long. Whether you need a quick snack for a scary movie night in or want to impress guests with your kooky cooking skills, these products can help you become the ultimate Halloween host. The visual strategy promoted basket-building by featuring brands across the portfolio and successfully boosted sales at U.S. retailers during its runtime.
