With Halloween fast approaching, Tyson was eager to enter the spooky time market. Shoppers typically view Tyson products through their everyday lens, not as solutions for the Halloween season. Recognizing that savory treats usually aren't top of mind for shoppers during this festive time, our goal was to create a program that cuts through the noise and helps shoppers see that they aren’t limited to just sweets for their Halloween activities.

This program offered delicious and enticing recipes that extend Halloween beyond the candy aisle and beyond one night. Whether you're looking for something quick and easy or want to impress with your hauntingly good culinary skills, shoppers can become the ultimate Halloween host by purchasing Tyson products all spooky season long.