Based on research into food access in local Detroit neighborhoods, the "Yes We CAN" community outreach program was developed to combat food scarcity through a give-back incentive. The program provides food to residents and accepts donations in the form of canned goods, pantry-safe items, or cash contributions. To encourage larger donations, a tiered prize system was implemented; however, anyone who donates at least $5 worth of goods or cash will receive a "giveback can" filled with branded merchandise and prizes. Essentially, this is a modernized can drive—more visually appealing and a lot more enjoyable for everyone involved!