Mars Petcare approached us with an innovative request to enhance their in-store presence: a comprehensive wayfinding system specifically for the cat aisle. While the design needed to remain generic and unbiased, we recognized the power of subliminal messaging and found the purrr-fect way to incorporate our branding. By using recognizable colors from popular Mars Petcare brands like Whiskas, Temptations, and IAMS, we created a playful and intuitive system to help cat parents find exactly what they need without hassle.