m&m’s x nfl
Client/Brand: Mars Wrigley – M&M’S
My Role: Art Director & Graphic Designer
about the work
Year after year, the M&M’S x NFL program remains one of our biggest initiatives. This year, we have partnered with M&M’S, the NFL, and TSN+ to create an exciting giveaway program that will have every fan rushing to their local grocery store to grab a pack! Since this program is running across Canadian markets, you will see in-store point-of-sale materials in both English and French to cater to Canada’s bilingual shoppers.
additional concepts
sweeten the huddle with ’m
Client/Brand: Mars Wrigley – M&M’S
My Role: Art Director & Graphic Designer
about the work
In an effort to revive unused creative ideas, M&M'S tasked us with focusing on the 'huddle' theme for their upcoming NFL program while engaging shoppers for six months. Here is what we developed: monthly NFL-themed prizes tailored to the personalities of our M&M'S characters—perfect for all types of fans! Although this program never came to fruition, I still believe the concept has merit and wanted to give it the recognition it deserves.
