Research indicates that pet owners tend to remain loyal to the brand they start with, feel overwhelmed when becoming new pet parents, and view the process of finding the right brand as a challenge. Looking to attract and convert those brand loyalists, the “small paws. BIG STEPS.” program was developed to introduce IAMS to shoppers when it matters most.
The result is a dynamic and comprehensive solution focused on a kitten and puppy starter kit available exclusively at Walmart. The kit includes IAMS brand food, toys, and even exclusive photo bundles, driving conversion by starting shoppers off with a brand they can trust for life.
