Mars Wrigley approached us with the intention of increasing sales through a new wayfinding system for the confectionery aisle. They wanted a design that would capture shoppers' attention and work across every brand in the aisle. Inspired by nostalgic candy shops and interactive museums, we transformed the aisle into a whimsical and engaging experience. With features like scented aisle blades and wobblers that share fun historical facts about candy, this redesigned confectionery aisle will make you feel like a kid in a candy store!